Business Intelligence  for the Trades

We Get
Inside Your Business. Find What's Broken.

Built by an operator who built two companies in the roofing and exterior trades, doubled during COVID, and sold True Home Hawaii to private equity. The True X-Ray is a deep-dive analysis of your CRM, SOPs, and P&L — followed by a roadmap that actually moves the needle.

Book Your True X-Ray →  $2,000 Read Michael's Story ↓
$10M
Peak
Revenue
4.25x
EBITDA
Multiple

"I am not a consultant who read the books. I am someone who lived every chapter of the story you are currently in."

— Michael Colosimo, Founder

The Origin

Built From Scratch.
Twice.

2009
Door to Door
Maxed out credit cards. Driving his wife's SUV. 90 days in with almost nothing to show for it. To selling over a million dollars in hail damage recovery in the first year.
2012
True Home Exteriors
Built from nothing to $3M across two states after being fired and having $250K in commissions stolen. Opened 10 doors down, sold his dream car to fund it, and 8 of his former employees' unscrupulous boss came to work for him. His former employer closed his doors shortly after.
2017
True Home Hawaii
Started with a two wheel drive pickup. Knew nobody. Sold over $1M in year one in a brand new market.
2019
Doubled to $6M
While the world stopped, True Home Hawaii doubled. 5-star reviews. The people's choice in Hawaii.
2024
Private Equity Exit
Sold to PE at a 4.25x EBITDA multiple. Then walked away from $400,000 of earn-out when the agreed culture wasn't protected. What's right is decided upfront — or it isn't right.
The Offer

Two Ways to Work
Together

Start Here
The True X-Ray Analysis
$2,000
One Time  ·  30 Days  ·  Full Analysis
  • Deep dive into your CRM, SOPs, and P&L
  • Sales & marketing cost per lead analysis
  • Closing percentage and rehash review
  • Staff and personnel assessment
  • Competitive landscape review
  • 3–10 Needle Movers identified
  • Full written report delivered
  • Live presentation via Zoom with slide deck
Execute the Roadmap
Coaching Engagement
$3K–$10K
Per Month  ·  6-Month Engagement  ·  30-Day Cancel
  • Mon–Fri executive access
  • 2 hrs/week working directly with your staff via Zoom
  • SOP drafting and implementation
  • CRM optimization and automation buildout
  • AI and automation integration
  • Sales, marketing, production and back office coaching
  • Software integration — QBO, JobNimbus, and more
  • On-site visit for clients with 8+ months who hit 20%+ growth*

*On-site visit exclusively available to clients who have completed 8+ months of engagement and achieved 20%+ growth. Travel expenses covered by client.

The Process

How It Works

Discovery Call

We get on a call, understand your business, and determine if The True X-Ray is the right fit. No pressure. No pitch. Just an honest conversation.

01
The True X-Ray

30 days inside your business. CRM, SOPs, P&L, staff, marketing, sales, and competition. We find what's broken and what's being left on the table.

02
The Needle Mover Roadmap

We deliver 3–10 prioritized action items and a clear roadmap. Written report. Live presentation. You leave knowing exactly what to fix and how.

03

Ready?

The Truth About Your Business Is One Call Away.

Book your discovery call. We'll talk about where you are, where you want to be, and whether The True X-Ray is the right next move.

Book Your Discovery Call
Book Your Call

Let's Talk About
Your Business.

Schedule Your True X-Ray Call

Michael personally reviews every submission. You'll hear back within 24 hours.
No spam. No sales team.

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Note: Due to existing agreements, The True X-Ray is currently unable to work with roofing or solar companies based in Hawaii until September 2027. We apologize for any inconvenience.